LBI Limited
Driving value for a traditionally unloved model in the collector car market, the Porsche 944 Turbo Cup. To tell the special story of the 944 Turbo Cub, we drew inspiration from archival and historical data in designing a unique five-piece line of merchandise.
In combination with a track-side photoshoot and integrated email campaign, not only did LBI's Turbo Cup sell quickly, but values have risen steadily year over year since.
