Parade Lap is a creative agency specializing in automotive, motorsport, and enthusiast brands.
Who We Are
We are Creative Directors, Strategists, Storytellers, Designers, and Makers—united by a singular purpose to create authentic connections between brands and audiences, companies and consumers, users and creators.
Through decades of category knowledge and experience, we have an uncanny ability to mine for brands' unfair advantages. How we bring them to life is where our value lies.
Celebrating speed culture through design and storytelling.
Services
Creative Direction
Concept development
Visual identity systems
Logo and wordmark creation
Brand look and feel
Brand Strategy
Brand positioning and differentiation
Mission, vision, and values
Audience insights and segmentation
Messaging hierarchies and content pillars
Tone of voice
Brand Expression
Merchandise design and production management
Environmental and experiential design
Custom brand artifacts
Editorial production and storytelling
PR and earned media
Clients + Partners
Shore Car Club, Heizr, Bonhams, Garage 44, Gold Square, Buff & Beyond, LBI Limited, Keen Project & more...
Team of
Working since